Label Case study Taylor Made Golf, One 2 One marketing.

Label Case study Taylor Made Golf, One 2 One marketing.

Business need: Taylor Made Golf wanted to become more familiar with, and build relationships with their customers. Taylor Made Golf wished to build targeted databases focused on people who buy their products. A solution had to be inexpensive, and something customers value. An idea to produce personalized golf shaft labels was presented. Taylor Made was looking for a partner who could bring a label solution to the table. Label solutions received were based on manual plate technology. Quality was a concern, others presented labels without over laminates, which left variable information exposed to abrasion.   

Solution: Develop a durable, attractive and inexpensive label/letter combination. The solution incorporates the use of electronic variable imaging on a flexographic label web press. To assure the correct customer receives their labels we designed the label piece to image the address as well as the label in one pass. Label information is over laminated, so the labels are protected from elements.
Service to Taylor Made Golf for the labels included an automated call center as well as direct access via 800#,s. Customer service representatives with database fulfillment capabilities make corrections and take calls concerning the labels.

Result:   Warrantee Card Response rates increased numerous times over what they were previously. Taylor Made Golf touched their customers in a One 2 One Personal Label relationship. Increased customer loyalty is hard to gauge, customers are very loyal to Taylor Made Golf, and will tend to repeat their purchase as a result with Taylor Made Golf in the future.

We look forward to the challenge and excitement of producing Label programs for you. Can you think of any Label solutions I can provide? I will be delighted to meet with you and your team if you have a concept to make reality.